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PICNIK SOCIETY
A Tiny Event Co.
A Luxury Picnic for Lovers of Contrast
I first toyed with the idea of starting a luxury picnic company back in 2019. I am a creative with a long time love for picnics and some background in executing small events. When I first thought of the idea I knew a small picnic business would be the ideal gig for me so I was eager to start crafting my business plan. Then, Covid-19 hit. After hitting the pause button to gain footing on how I was going to do life in our new pandemic changed world, I came back in 2021 ready to pick up where I left off. When I took a closer look at the market I discovered there were literally hundreds of like minded people charting the very same course I was on. This amazing picnic explosion, that seemed to happen overnight, was very exciting to me but also a bit unnerving. I had to really buckle down and figure out my place and what value I could bring to the table.
My first step was putting pen to paper and establishing some very basic business principles and values that would not be easily manipulated by changing trends or changing times and would give my 2 person operation relevance, organization & direction for the long haul. My values are simple but they are at the core of everything I do. I serve with a focus on (1) building strong relationships, (2) providing thoughtful experiences & (3) simplifying lifestyles with one simple pleasure... the picnic.
With values in place I unleashed my creative mind and set out to build a brand. What I ended up with was an interesting web of visual juxtapositions. Upon close inspection you will see that I am inspired by ideas that seem to compete:black vs. white, new vs. aged, fancy vs. plain, casual vs. formal, old school vs. new school, abundance vs. minimalism & unremarkable vs. striking. To me, these ideas mirror aspects of the human journey and offer a sense of familiarity and belonging that you can feel when you sit down for your picnic adventure.
The feelings & experiences I had while laying the foundation for this business have been all over the place. I imagine my experience might be similar to what a first time sky diver goes through in the moments before they jump out of the plane. There's nervousness, doubt, adrenaline rushing, excitement, sweating, a WHOLE lot of praying 🙏🏾, doubt and more doubt. Then, there's the jump. And this is where things got real. I just jumped without a parachute & now I'm on a journey of micro event planning that people around the world are 🖤ing.
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